كاميرات تحليل حركة العملاء

Retail is the sector where surveillance most obviously pays for itself twice. The cameras needed for loss prevention at tills and entrances are, with the right specification and placement, the same cameras that count people entering, measure dwell in front of a display and show which parts of a store customers never reach.

That second use imposes its own requirements. Counting needs an overhead or near-overhead view at an entrance rather than the oblique angle a security camera would use, and heat mapping needs coverage of the floor area rather than of the valuable items. Designing for both from the start costs little; retrofitting analytics onto a security-only layout usually means additional cameras.

Because analytics of this kind processes information about people, the lawful basis under PDPL has to be established deliberately — and there is a meaningful difference between counting anonymous shapes and anything that recognises individuals.